Health & Wellness Retailer Modernizes Customer Identity with Auth0
A brief overview of the case study
Challenge
- Transition from monolithic Salesforce Identity to flexible CIAM
- Secure migration of 2M+ identities without downtime
- Reducing friction in login and registration flows
Solution
- Lazy migration strategy for seamless user transition
- Unified Auth0 tenant for U.S. and Canadian platforms
- Modern login UI, social login, CRM integration, and progressive profiling
Result
- Zero-disruption migration with higher login success rates
- Increased user engagement and onboarding conversion
- Compliance-aligned data collection and consent management
Technology
- Auth0, Salesforce Identity, Google, Apple, Custom UI Components