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Financial Services Firm Transitions from Azure AD B2C to Okta CIC

A brief overview of the case study

Challenge
  • Branding inconsistencies and multiple identity silos 
  • Complex password migration from Azure AD B2C 
  • Lack of unified MFA and streamlined registration flows 
Solution
  • Centralized identity with Okta CIC and branded user experiences 
  • API-driven or bulk user migration with lazy migration fallback 
  • Future expansion to additional applications and adaptive MFA 
Result
  • Smooth migration with minimal disruption 
  • Improved security, operational efficiency, and scalability 
  • Unified identity store for all customer applications 
Technology
  • Okta CIC (Auth0), Azure AD B2C 
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